TruMoveTRUMOVETM

White Label Systems

Build a moving company
without rebuilding the wheel.

Inherit the TruMove stack on day one. AI assistants, operating systems, marketing engine, and a customer-first playbook that took us years to build. You bring the business entity and market. We bring the rails.

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Customer always comes first Screening required Separate entity required

Our north star

Every partner answers to the same standard.

We are genuinely happy to have you. We are even happier to hold the line for the family unpacking boxes on the other end. The customer comes first. Everything else is built around that.

Vetted carriers

Insured, screened, scored.

Honest pricing

Real numbers, no surprises.

Real support

Humans plus AI, always on.

White label only

Your brand on a complete moving operating system.

TruMove sells the software, systems, training, AI layer, and operating playbook. You operate as your own separate business with your own corporation, licensing, authority, insurance, carrier operations, and market responsibilities.

  • Your brand and customer experience
  • Self-checkout quote and inventory tools
  • AI assistants and command interface
  • CRM, dispatch, claims, and reporting
  • Optional managed service support
  • Screening and quality standards
Explore white label systems

The stack you inherit

A full operating system.
Not a starter kit.

Every line below is already built, deployed, and running for TruMove. Sign, and it becomes yours: operations, back office, and a conversational command layer on top.

Meet your

CEO Agent Orchestrator

CEO
CROChief Revenue
COOChief Operations
CFOChief Finance
CMOChief Marketing
CPOChief People
CAIOChief AI
Sales Mgmt
Support
Dispatch
Carriers
Compliance
Accounting
Payroll
Brand Engine
Traffic Engine
SEO & Content
HR
Training
Trudy AI
Analytics
MCP Layer
Hover any node to trace its networkHierarchyPeer flow

Orchestrator

CEO Agent

Orchestrates every specialist agent and routes decisions across the org.

Hover a node to focus

Reports to(0)

Top of chain

Manages(6)

Collaborates with(0)

Standalone

Interactive demo

Meet your CEO Agent Orchestrator

One conversation across payroll, HR, accounting, and autonomous marketing. Try a prompt to see how it runs your back office.

Scripted demo · illustrative outputs, not live data

TruMove CEO Agent
Online · routing to all departments
I'm your CEO Agent. Ask me about payroll, HR, accounting, or marketing, or tap a prompt below to see what a live conversation looks like.
Try a prompt
4 suggested

MCP-ready · AI-accessible technology

The first moving platform ChatGPT, Claude, Gemini, Perplexity, Copilot, and Grok can actually operate.

TruMove ships an official Model Context Protocol (MCP) server. Your leads, quotes, inventory, dispatch, and claims are exposed as safe, permissioned tools that plug directly into ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, Grok, Cursor, and Windsurf. No custom integration work. No brittle scraping.

An operator can ask their assistant to pull today's leads, draft a follow-up, price a move, or coordinate the next workflow, and the model executes it against the live TruMove backend in seconds.

ChatGPTClaudeGeminiPerplexityCopilotGrokCursorWindsurf
  • One-click MCP connect

    Operators connect their own AI assistant to TruMove in under a minute using OAuth. Every tool call runs as that user, with row-level permissions enforced.

  • Model-agnostic by design

    We publish to the open MCP standard, so any current or future frontier model, ChatGPT, Claude, Gemini, Perplexity, Copilot, or Grok, works out of the box.

  • Real actions, not just answers

    Create leads, generate quotes, coordinate carrier workflows, log claims, and pull revenue reports directly from a chat window. The AI runs the operating system, you supervise.

  • Scoped, audited, safe

    Every tool call is authenticated, scoped to the operator's territory, and fully logged. Nothing the AI can do that the operator cannot.

Grow your network

Build a single shop, or scale your operations.

Once you are in good standing, approved expansion can open new territory opportunities, additional white-label systems, or a broader team. Your operation, your runway.

Acquire territories

Add cities and regions as you scale. Reserve them before someone else does.

Add white label systems

Approved operators can add more markets or structures under signed agreement terms.

Scale your team

Hire coordinators, sales reps, operations staff, and field teams with our playbooks.

How it works

A screening process, because the customer comes first.

Guidelines exist for a reason. We want partners who care as much as we do. Not everyone makes it through, and that is exactly the point.

01

Apply

Tell us about you, your market, and what you want to build.

02

Discovery call

We walk you through the white label system and answer everything.

03

Screening

Background, financials, references. We hold the bar high.

04

Onboarding

Two weeks of training, plus brand and tech setup for your territory.

05

Launch

Doors open. Traffic on. First booking.

A quiet promise

We are happy to have you. The customer is still the one we answer to.

Common questions

Everything you are probably already wondering.

How much does it cost to get started?+
TruMove sells the software and operating system. You run the carrier business under your own corporation, USDOT and MC authority, BOC-3, surety bond, insurance, and state licensing. Qualified operators may launch a White Label System with zero upfront platform cost. We evaluate each applicant individually and, for the right fit, waive initial platform fees so you can focus capital on your carrier operation, insurance, licensing, market coverage, and working capital. Talk to us to see what you qualify for.
How long until I launch?+
Launch timing depends on application approval, entity setup, licensing readiness, market setup, training, and integration scope.
Do I need moving industry experience?+
No. Many of our strongest operators come from service, hospitality, or logistics backgrounds. We teach you the rest.
Can I bring my own brand?+
Yes. That is the entire point of the white label model. Your brand, your story, our engine underneath.
Can TruMove handle customer service for me?+
Yes. Managed service support can be added to the white label system so phones, tickets, and follow-up are handled through the platform.
How does access to the carrier network work?+
You get full access to our vetted, insured carriers and pre-negotiated rates. If you want a new carrier added, contact corporate and we will run them through vetting.
Can I acquire more territories or issue my own white labels?+
Expansion may be available for operators in good standing, subject to agreement terms, territory availability, licensing readiness, and approval.
What does the screening process actually look like?+
An application, a discovery call, a background and financial review, and reference checks. The customer comes first, so we are deliberate about who carries the name.

TruMove Inc. sells software, systems, and brand licensing. Every White Label operator is an independent motor carrier and runs as a fully separate legal entity (LLC, corporation, or equivalent business filing) with its own EIN, USDOT and MC authority, BOC-3 process agent filing, surety bond (BMC-84 or trust fund), cargo and liability insurance, state and local licensing, and workers compensation where required. TruMove is not the operator's employer, agent, or motor carrier. Zero upfront cost is not guaranteed and is not an offer of a franchise. Eligibility is contingent on the operator being able to establish and maintain all of the above, and is further determined case by case based on the application, discovery call, background and financial review, reference checks, market fit, and territory availability. Fees, terms, and any waivers are defined only in a signed franchise or white label agreement and applicable Franchise Disclosure Document where required by law. Operating costs (carrier operations, insurance, licensing, marketing, and working capital) remain the operator's responsibility.

Ready when you are

Let us show you what your white label system could look like.

One conversation. No pressure. We will walk you through the platform, eligibility requirements, and what it takes to operate as your own separate business.

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